Accelerate with GenAI
Leverage GenAI to deliver higher-impact results, faster.
GenAI is a once in a generation opportunity to:
Accelerate Top-line growth
Drive operating margin improvements
Deliver personalized user experiences
Enable Productivity improvements
Real World GenAI Impacts
Accelerate Top-line Growth
Opportunity
- Microsoft 365 has been the dominant productivity suite for decades, and has been growing ~ 20% annually
- Key Question: How to significantly accelerate revenue growth in a market-leading product that’s already growing at impressive annual rates?
Solution
- Incorporate GenAI capabilities as a “Copilot” in Microsoft 365 apps
- Provide seamless GenAI connectivity across Microsoft’s other platforms, creating a increasingly compelling, GenAI-enabled digital ecosystem
- Monetize these capabilities via a $30+ premium per user/month subscription fee
Business Impact
Source:
Deliver Personalized User Experiences
Opportunity
- Consumers want deeper connections with brands that respond to their individual needs
- General Mills, an internationally known consumer products groups, has a challenge in that it sells its products through 3rd parties – effectively abstracting them from their end customer
Solution
- Use Salesforce Einstein to create and deliver 1:1 GenAI-powered moments of connection
- The GenAI-enabled interactions include: personalized recommendations, customized recipes, and targeted offers, all in the customer’s preferred style and frequency of communication
Drive Operating Margin Improvements
Opportunity
- Lonely Planet has been a premier travel guidebook for 50 years, and has expanded into creating unique travel experiences and itineraries to create deeper, ‘stickier’ relationships with their customers
- ‘The Rub’: While leveraging local experts to create curated itineraries is effective, it’s expensive and doesn’t scale well
Solution
- Lonely Planet built a GenAI solution on AWS leveraging the Claude 2 LLM and travel data they already possessed to:
- Create personalized itineraries
- In real-time
- At a fraction of the cost
GenAI in a Nutshell
The magic of GenAI is driven by its ability to leverage and combine four transformational capabilities
Natural Language Understanding (NLU)
NLU enables users to interact ‘naturally’ in their native language with connected computer systems. Those systems not only understand what the user says, but their underlying ‘intent’ - opening up a new world of possibilities.
